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  • 2020-04-14 (xsd:date)
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  • Does Ivanka Trump Hold a Trademark on Coffins in China? (en)
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  • In April 2020, as the global death toll from the COVID-19 coronavirus pandemic surpassed 100,000, social media users started to post messages about how Ivanka Trump, U.S. President Donald Trump's daughter and newly appointed member of the White House's council to reopen America, had a trademark in China on coffins: While some shared this claim as if it were a fun fact, others made a more direct connection between her company's trademark on coffins in China to the rising death toll from the COVID-19 pandemic: According to multiple news reports, the first daughter's company, Ivanka Trump Marks LLC, was truly awarded a trademark on coffins in China. However, this occurred in 2018, long before COVID-19 started to spread around the globe. The Associated Press reported in May 2018 that her company had been awarded 13 trademarks in China over three months. These trademarks covered a variety of products, including baby blankets, coffee, perfume, and coffins: When users in April 2020 re-shared news stories about her trademarks amidst the global pandemic, many insinuated she would be capitalizing off of people's deaths, and that people in China would be required to purchase a Trump coffin. But that's not the case. This confusion appears to be based on the conflation of the terms trademark and patent. With a trademark, Ivanka Trump has the opportunity to sell products (in this case a coffin) bearing her company's name. A trademark does not give Trump's company any sort of exclusive deal to sell coffins in China. Other companies can still manufacturer and sell coffins just as always. Australia's ABC News noted that companies sometimes file for a trademark as part of a defensive strategy to prevent competitors from squatting on a brand's name: This appears to be the strategy of Ivanka Trump's company. Abigail Klem, the president of the Ivanka Trump brand, said in a May 2018 statement that these trademarks were obtained during the normal course of business. Klem also noted that trademark infringement was rampant, and that the company was trying to protect its brand: It should also be noted that, as Snopes reported in 2019, Ivanka Trump was not running the company at the time that these trademarks were obtained. Ivanka stepped down from day-to-day operations in 2017 and announced that the company was closing down the following year: Ivanka Trump said in a statement announcing the closure: While Ivanka Trump may have not had a hand in obtaining these trademarks, the government transparency advocacy group Citizens for Responsibility and Ethics in Washington (CREW) cautioned that these trademarks could still represent a conflict of interest in the future. CREW wrote: To sum up: Ivanka Trump's company obtained several trademarks in China in 2018 that covered a wide range of products, including baby blankets, perfume, and coffins. This trademark gives the company the opportunity to sell Trump-branded coffins and prevents other companies from using the Trump brand to sell their own coffins. As of this writing, we've seen no reporting that Ivanka Trump's company (which she no longer operates) plans to manufacture or sell coffins in China. (en)
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