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Example: [Collected via Facebook, July 2015] Origins: On 16 July 2015, the above-displayed Facebook post reporting that Tool singer Maynard James Keenan had passed away began circulating online. Although the Facebook post appeared to point to a real news story, the message actually linked to the Newsaline.co.uk, a web site that hosts various Internet pranks rather than news stories. Those who clicked on the Maynard James Keenan is dead message were greeted with the following image: The above-displayed gag is very similar to the ones perpetrated by the web site Feed Newz. Both web sites allow users to create pranks and then encourage them to share their japes via Facebook.
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