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  • 2010-01-25 (xsd:date)
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  • University of Wisconsin Booklet Photoshopped to Add Black Student (en)
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  • An embarrassing attempt at promoting racial diversity came to light in September 2000, when it was revealed that a photograph used to adorn the front of a University of Wisconsin-Madison undergraduate application booklet for the 2001-02 school year had been altered to add the image of a black student among a sea of white faces: A sharp-eyed reporter with the school's newspaper, the Daily Cardinal, studied the picture and noticed that the sun seemed to be shining brightly on the face of the one black student in the photo, but not on the faces of any of the students surrounding him. Her discovery led to university officials' admission that yes, the image used for the undergraduate application booklet cover had been manipulated to better promote an appearance of racial diversity at the school: School officials eventually decided to spend about $64,000 reprinting a new batch of 100,000 application booklets, with the updated version featuring a cover photo of the university's Memorial Union Terrace at sunset. The brouhaha over the University of Wisconsin-Madison's manipulation of a photograph was satirized in a 6 December 2000 article (Black Guy Photoshopped In) by the humor publication The Onion: (en)
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