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On 18 February 2016, a Facebook post appeared claiming that NBA star Steph Curry refused to sign a contract with Nike because the shoe company wouldn't allow him to put Bible verses on his sneakers: While the claims made in the above-displayed Facebook post were reiterated by several faith-based web sites such as The Radicals and Charisma News, these publications didn't provide any verifiable evidence: However, there's no evidence to back these claims, besides the fact that Curry signed with Under Armour after Nike passed on an endorsement deal with him. Curry signed on with Under Armour in 2013. At that time he was a rising basketball star, but not the well-known player he would become by 2016. Fame and perceived influence play major roles in any sports celebrity endorsement decision, and in that same vein, an ESPN article from May 2015 noted that Nike simply didn't believe that Curry could sell signature shoes. They ended up refusing to match Under Armour's far more lucrative endorsement offer: A more detailed ESPN article March 2016 essayed the litany of reasons why Nike lost Steph Curry to Under Armour: Neither Curry nor Nike stated or implied that the endorsement deal fell through because of Curry's religious beliefs, nor did Curry claim that Nike would not let him put Bible verses on his shoes. We could find no articles that stated religion was a motivating factor for Curry's deal with either Nike or Under Armour; these rumors appear to have sprung wholly from one person's Facebook page.
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