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In April 2015, the web site EM Toast published a humorous (and fictional) article reporting that the FDA had banned the sale of grape-flavored ice cream in the U.S. due to pet related hazards: The EM Toast article was only initially shared a few hundreds times on social media, but an Imgur post based off the information contained in this fictional article went viral on 13 April 2015. While neither the Imgur post nor the EM Toast article included a disclaimer to indicate that the claim concerning an FDA ban on grape ice cream was false, several clues pointed to the article's fictional nature. First, the original article was published in the Short Fiction section of EM Toast. Second, although the EM Toast web site did not include a statement specifically declaring its humorous intent, its About page simply stated that We write what we want, when we want. Finally, grape-flavored ice cream is available at several ice cream parlors around the United States. Handel's Homemade Ice Cream and Yogurt, for instance, currently sells grape ice cream. The EM Toast spoof was based on the notion that the consumption of grapes and raisins has been linked to renal failure in dogs, although it is highly unlikely that phenomenon would ever lead to a ban on grape-flavored human treats by the FDA. Dogs are also problematic consumers of common ingredients such as chocolate, avocados, raisins, and macadamia nuts.
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