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An image purportedly showing Gareth Southgate, the manager of England's football team, wearing a waistcoat with the words It's coming home repeatedly patterned across it started circulating on social media during the 2018 FIFA World Cup international football tournament: It's Coming Home is a reference to the song Three Lions, which has become the anthem of England's football team. Although Southgate is most likely a fan of his club's unofficial slogan, he did not have the song's lyrics scrawled across his waistcoat: Edwards' attire during the World Cup has drawn a fair amount of media attention, with The Guardian reporting that Marks & Spencer, the official suit supplier to the England team, saw a 35% increase in waistcoat sales thanks to the Gareth Southgate effect. The clothing company even announced a national Waistcoat Day in an attempt to bring the team luck during the quarter finals: Needless to say, plenty of images of Southgate in his signature waistcoat are available, and none of those genuine photographs features the words It's Coming Home visible on his clothing. Here's a photograph of Gareth Southgate, as well as a close up look at his navy blue waistcoat, in which the words It's Coming Home are nowhere to be found:
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