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On 26 March 2016 a Facebook user published what appeared to be a movie poster for Beetlejuice 2, a sequel to the massively popular 1988 horror comedy film Beetlejuice: It wasn't long before social media platforms were buzzing about the purported release of Beetlejuice 2, though reports were inconsistent as to whether the project was coming soon, already in production, or just getting underway. However, it was clear that the movie poster floating around on Twitter and Facebook wasn't legit. The Beetlejuice 2 movie poster was clearly a doctored version of an unrelated 2014 photograph of Michael Keaton (which would be highly atypical in official promotional material released by a studio): The rumor was complicated by a number of blog posts claiming that Tim Burton had confirmed Beetlejuice 2 was at least in some stage of development. The latter post was originally published on 8 March 2016, and its assertion hinged on the word of an unnamed source purportedly in contact with Burton. An undated update explained that the claim had not much to it other than a four-year-old reference to a possible sequel script: On 11 March 2016, Entertainment Weekly reported that no such sequel was in the works: The Beetlejuice 2 movie poster wasn't the first to dupe hopeful film fans on social media. A fake poster for Hocus Pocus 2 raised the hopes of fans of that movie in 2015; a hoax recruited users to spread rumors of a sequel to Pretty Woman; some confusion led to the inaccurate belief The Goonies was being rebooted; and fake news sites tricked folks with fabricated claims Step Brothers 2, Forrest Gump 2, 8 Mile 2, and The Notebook 2 were all in development.
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