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On 22 March 2016, the UK's Daily Star newspaper published a sensational article reporting that Cadbury and other chocolate manufacturers had banned use of the word Easter on the packaging of their products in order to stop 'offending' other religions: Several other UK newspapers picked up on the Daily Star's exaggerated reporting and asserted that the word Easter had been more prominently displayed on Cadbury products in recent years than it is now: Although the pictured Cadbury Egg Hunt Pack does not prominently display the word Easter on the front of its packaging, Cadbury clearly hasn't banned mention of that holiday in association with their products. For example, they also sell an Easter Egg Hunt Gift that comes in a box which clearly displays the phrase Happy Easter on its front: Furthermore, a brief scan of the Cadbury's web site reveals at least four other mentions of the word Easter in additional to page dedicated to Easter gifts and another page directing people to local Easter Egg hunts. The company has also made frequent mentions of the holiday in their social media accounts: While many of the company's 2016 chocolate offerings do not mention the word Easter on the front of their packaging, some of those products plainly still do: Cadbury maintains that no policy has been enacted to remove the word Easter from their packaging and that most of their products still reference Easter on the back of the packaging if not the front: A Cadbury spokesman also offered a comment on the controversy to the Independent denying any effort to eliminate or downplay references to Easter: Although there may be some truth to the claim that the word Easter is not prominently displayed on all Cadbury chocolate products, the company has clearly not banned references to that holiday in their product packaging.
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