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On 17 December 2015, multiple web sites published articles claiming that the Burger King fast food chain had announced they were bowing down to Sharia law, with one iteration offered by the America's Freedom Fighters site headlined BREAKING: Burger King Bows Down to SHARIA LAW ... We Need To Boycott Them NOW and asserting that: Several of the auto-tweets about this issue were appended with BREAKING, as if the news were very recent and extremely relevant. The Political Insider's take was titled Burger King Just Announced THEY WILL FOLLOW ISLAMIC SHARIA LAW! — Stop Them! and stated: Most iterations cited an article from the disreputable WND web site titled Forsakin' Bacon: Burger King Chooses Islamic Food Rules: 40 Newly Acquired Restaurants to Eliminate Pork. The articles all eventually mentioned that what they were writing about in regards to Burger King only applied to France (and did not involve American franchises), but the rumor was spread on social media with no such distinction, and many tweets referenced Burger King in the United States. WND cited a 15 December 2015 from the English-language French news site TheLocal.fr titled Burger King 'To Corner France's Halal Market, which reported that: Admittedly, that reporting was slightly ambiguous: it wasn't clear whether Burger King would operate halal-friendly Burger King locations or just fold the Quick brand into their own and maintain halal-friendly Quick locations. A less sensational take was published by food and restaurant blog Grub Street, who noted: So not only did no announcement about going halal (which was commonly and inaccurately described as bowing down to Sharia law) come from Burger King in the U.S., it didn't even seem that France's Burger King restaurants were converting to halal-only cuisine. Burger King apparently purchased a chain called Quick and plans to keep 40 of that chain's restaurants halal (rather than jeopardize the availability of Whoppers with bacon). Another common insinuation that Burger King (or a variety of other businesses) offered halal menus under pressure or threat from Muslims was wrong: credible reporting on such business decisions accurately describe those modifications as voluntary choices made with market share and the financial bottom line in mind. No one asked or forced Burger King to offer halal food at Quick outlets in France, but business in areas with high Muslim populations do better by providing halal options, just as many food producers choose to cater to Jewish customers with kosher offerings. We contacted the Burger King's U.S. media relations division for clarification on the rumors and will update this article if we receive a reply.
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