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A photograph purportedly showing a street sign in Sweden warning drivers about oblivious pedestrians watching their phones instead of traffic started spreading around the internet in February 2016. While the photo was frequently shared along with the claim that it showed a real government installed street sign, the above-displayed sign was created by two artists: Jacob Sempler and Emil Tiisman installed the signs in November 2015 in order to encourage people to pay attention to their surroundings: While the art installation was widely covered at the time, many people who encountered the sign (either in person or online) were not aware of its origin and believed that it was a real sign installed by the Swedish government. Sempler told The Metro that while these signs are pieces of art, there is clearly a need for such a warning: While Sweden may have a need for a sign displaying a similar warning, local authorities told UPI that Sempler's works will soon be taken down since they are not official road signs.
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