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On April 26, 2021, Epicurious, a food and cooking brand created by Condé Nast, announced in an Instagram post that it would no longer publish new recipes that used beef: Epicurious also published an article that elaborated on its decision to stop publishing new beef recipes. The website noted that several studies have found that the beef industry is one of the leaders in producing greenhouse gas emissions: Epicurious started phasing out beef content in 2019. The website has only produced a handful of beef-related recipes since then, and in April 2021 it announced it would stop publishing new beef content entirely. While previously published beef recipes can still be found on the website, Epicurious noted beef content will not be promoted on their social media feeds or newsletters. In a second article about the decision, Epicurious attempted to answer every question you have about cattle, climate, and why Epicurious is done with beef. Here's an excerpt from that article: Epicurious, of course, is not the first organization to suggest that cutting beef out of our diets would have an impact on the climate. In fact, a recent study from the University of Michigan Center for Sustainable Systems found, in simplified terms, that if beef consumption dropped by 90% it would reduce dietary emissions by 51%. This study went viral in April 2021 after Daily Mail falsely claimed that U.S. President Joe Biden was going to force Americans to eat 90% less meat.
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