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In the summer of 2018, a relatively obscure satirical web site managed to create an online buzz and trick some readers into believing that the Walt Disney Company was about to begin work on a new theme park in a small city in Michigan's Upper Peninsula. Uncle Walt's Insider, which publishes Disney and amusement park-themed fake news and satire, reported on 2 July: The story is a fabrication. There is no Disney spokesperson named Jun Disney, and the incident described as a motivating factor for the company's purported decision — an apparition of Mickey Mouse in a bowl of cereal in Escanaba — was in fact another fabrication from the same web site. Uncle Walt's Insider is replete with tongue-in-cheek allusions to its satirical nature (staff biographies mention a founder named Uncle Walt, born in 1901, like Walt Disney himself; and the home page features a fake quote from Uncle Walt which reads There's so much misinformation out there. We're just doing what we can to help.) Setting aside the clearly satirical intentions behind the web site and its articles, there is no corroboration whatsoever — even in the form of unofficial rumors — for the claim that Disney is planning to build a new theme park in Escanaba, Michigan.
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