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Vintage magazine ads are a popular target of parody because of their naivete and naked commercialism. Indeed, there are so many of each making the internet rounds at any given time that it can be difficult to tell the difference between the real and the fake. The example below, an old Philip Morris cigarette ad aimed at women, mothers in particular, has landed in Snopes' inbox more than once. Given how unthinkable a tobacco ad linking smoking to motherhood is in today's world, many who encounter it are flabbergasted to learn it's real: The above advertisement, dated 1956, has been archived in the University of California San Francisco collection of tobacco industry documents. It can also be viewed, in its original context, in the Feb. 13, 1956, issue of LIFE magazine (courtesy of Google Books). The ad copy reads as follows: The ad also turns up in a display by the University of Alabama's Center for the Study of Tobacco and Society of tobacco ads targeted at women. Of the gentle for modern taste Philip Morris ads in particular, the center's website noted: Welcome to the good old days, when men were men, women were women, and babies enjoyed secondhand smoke. It's easy to see why such ads lend themselves to parody. It's a leap, but not an impossible leap, conceptually, from hawking cigarettes to new mothers to hawking bottled beer for infants, for example. And why not market beer to oversexed men for when you need to get her drunk? Which naturally brings to mind the utility of a handgun marketed exclusively to women to shoot depraved creeps.
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