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  • 2018-02-14 (xsd:date)
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  • Did a Candy Company Put Out an Edible Pod After the 'Tide Pod Challenge' Controversy? (en)
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  • Every so often a new social media-driven challenge sweeps the internet. Occasionally these viral activities have a charitable purpose, such as the ALS ice bucket challenge, while others are simply tests of pain tolerance (ie. the hot pepper challenge). Perhaps the strangest, most dangerous, and altogether stupidest challenge to go viral recently was the Tide Pod Challenge, which featured people attempting to eat laundry detergent. As the participants of this challenge were ridiculed, and media outlets repeatedly warned about the dangers of taking part in such an activity, photographs purportedly showing a new Mars Pods product were circulated on the internet along with the claim that the famous chocolate company was taking advantage of the controversy. These products are both real. However, they have very little to do with the Tide Pod Challenge. These images show two varieties of a product called Pods made by Mars, Incorporated. In addition to the Snickers and Twix varieties, these Pods are also made with Mars bars. We reached out to Mars, Incorporated to get some specific details about these products but have yet to hear back. What we can say is that Pods have been manufactured since at least 2005, more than a decade before the Tide Pod Challenge began, and are currently sold in Australia. Here's a portion of a review for the Pods from a 2007 post on the Candy Addict blog: It's true that Tide Pods and Mars Pods both contain the word pods. However, that seems to be where the similarities end. In fact, we took a closer look at these two products and found they are actually quite different. For instance: These two products also look vastly different: (en)
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