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  • 2020-09-15 (xsd:date)
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  • Is Patagonia's 'Vote the Assholes Out' Clothing Tag Real? (en)
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  • In September 2020, a photograph supposedly showing a Patagonia clothing tag reading Vote the Assholes Out started to circulate on social media: This is a genuine picture of a Patagonia clothing tag. However, the tag is not found on every Patagonia clothing item. A spokesperson for Patagonia confirmed to us in an email that the tags are real, and that they can be found on the company's Regenerative Organic Stand-Up Shorts: Fumi Yokoyama, a reporter for GQ Japan, also confirmed that this clothing tag could be found on Patagonia's Road to Regenerative Standup Shorts. GQ Japan wrote [translated via Google]: This is not the first time Patagonia has used the slogan Vote the Assholes Out. In 2018, social media users reported seeing this slogan and various pieces of swag — such as stickers and cups — that the company was handing out during that year's Outdoor Retailer Summer Show in Colorado. In April 2020, Patagonia's founder Yvon Chouinard wrote an open letter to customers about Earth Day, the COVID-19 pandemic, and climate change, that ended with the following message: (en)
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