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In late August 2017, confusion surrounded the apparent release of a children's toy called My First Vape, which appeared to consist of a plastic imitation of an electronic cigarette. The website PseudoNews.co.uk reported of the subject that: None of this was true. The toy itself does not exist, and the promotional imagery was no more than a slickly-edited hoax created by New York advertising executive and serial meme maker Adam Padilla: Padilla confirmed to us that he created the meme, providing us with draft images to establish this fact. He also told us there was no particular agenda behind My First Vape other than a desire to amuse himself and others: Padilla also clarified that the hoax is not linked to any existing or forthcoming commercial campaign or product: The meme was not in the least promotional for me, other than I guess going viral helping my personal brand to some degree. Some speculation held that the meme may have been a stunt designed to dissuade potential e-cigarette users, as described by the blog Vaping 360: Padilla is a prolific creator of memes and regularly uses image editing to design advertisements for fake products — including a fake Fisher Price Happy Hour Playset, which in 2016 prompted a clarification from the company that they had not manufactured a bar scene aimed at children. A new Padilla creation, My First Hookah, went viral in December 2021.
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