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  • 2022-04-01 (xsd:date)
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  • 'Cadbury Easter Egg Hunt' Scam Circulates on WhatsApp (en)
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  • At the end of March 2022, social media users reported that a message was circulating on WhatsApp offering a free chocolate Easter basket from Cadbury. This was not a genuine offer from the famous chocolate company. This message was part of a phishing scam that used promises of free chocolate to lure users and trick them into giving away their personal information. On WhatsApp, many people encountered the following message: There are a few red flags here. First, social media users should be wary of any message offering something for free. Second, social media users should be wary of unfamiliar URLs. While companies may truly offer giveaways on occasion, these promotional offers will come from official company sources. The above-displayed message, however, was not posted by Cadbury, and the above-displayed link is not a link to Cadbury's official website. The Dorset Police Cyber Crime Unit wrote on Facebook: The 2022 Cadbury Easter Egg Hunt scam follows the same formula as other social media scams. The fraudsters use an enticing offer (free chocolate) to lure consumers and get them to click on a link. Then, the fraudsters use various tactics (in this case a brief game to find your prize) to trick users into giving away personal information (such as a credit card number). These scams often target consumers of well-known brands, such as Cadbury, and include media or logos that imitate the visual design of those companies. In fact, Cadbury has been repeatedly used in such scams. In 2020, for example, a scam claimed that Cadbury was giving away chocolate hampers for Christmas. In March 2022, the Cadbury UK Facebook page posted a message warning its fans about the current scam: (en)
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