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On 15 August 2015, the New York Times published an in-depth, widely discussed piece about online retailing giant Amazon.com titled Inside Amazon: Wrestling Big Ideas in a Bruising Workplace (subtitled The company is conducting an experiment in how far it can push white-collar workers to get them to achieve its ever-expanding ambitions). The Times' article focused renewed attention on Amazon.com for its perennially controversial labor practices. An Allentown Morning Call article titled Inside Amazon's Warehouse written by Spencer Soper and published on 18 September 2011 had covered much of the same territory: Clearly, interest in a 2015 exposé on Amazon's treatment of white-collar workers revived interest in a 2011 story on Amazon blue-collar (often temporary) workers. The outcome of the overheated workers scenario described in the above-quoted excerpt was also addressed in a Reuters op-ed published on 17 June 2015: The New York Times article also revisited that earlier controversy: The Morning Call reiterated that issue in a 17 August 2015 article: While Amazon was widely criticized in 2011 (and afterwards) for heat conditions in a Pennsylvania warehouse, the company has since installed air conditioning at that warehouse and several other facilities.
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