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On Oct. 15, 2021, AMC Theatres announced that it would make its theaters more accessible. The movie theater chain said in a statement that guests can find select showtimes utilizing an open caption format at 240 AMC locations, in more than 100 U.S. markets. As part of AMC Entertainment’s efforts to expand the moviegoing audience, every AMC market with at least two AMC theatres makes some open caption showtimes available each week for all newly released films, according to the company statement. NPR explained the difference between closed and open captions: AMC's statement said theater guests can find open caption show times on the company's app and website. The showtimes currently represent a mix of weekend and weekdays, evenings and matinees, and are expected to evolve with movie-going demand and guest feedback. AMC CEO Adam Aron said in a tweet that the announcement comes in time for the release of Eternals, which will feature the character Makkari, Marvel's first deaf superhero, played by Lauren Ridloff.
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