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  • 2019-07-18 (xsd:date)
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  • Is This the 2020 Summer Olympics Logo? (en)
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  • Readers who have searched social media for information regarding the 2020 Summer Olympics in Tokyo may have come across an image graphic supposedly showing the official logo for that quadrennial competition: On July 17, 2019, for example, this image was shared on Reddit under the caption: The 2020 Tokyo Olympic logo is a masterclass in design. This image is so frequently shared as if it were the official 2020 Summer Olympics logo that it even popped up as the first search result in Google: This is not, however, the official logo for the 2020 Summer Olympics games, but rather an unofficial concept logo created by graphic designer Daren Newman: Newman told Creative Bloq he was surprised by the popularity and ubiquity of his logo concept: The official 2020 Summer Olympics logo was designed by Asao Tokolo and features a checkered pattern of three different-sized rectangular shapes. The International Olympic Committee (IOC) explained this design represents different countries, cultures and ways of thinking. It incorporates the message of unity in diversity. It also expresses that the Olympic and Paralympic Games seek to promote diversity as a platform to connect the world: The organizers of the Tokyo Olympics unveiled the above-displayed logo in April 2016 after accusations of plagiarism forced them to scrap their original design choice. (en)
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