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On 5 September 2016, the official Twitter account for the Durex brand of condoms posted a message seemingly announcing the arrival of the new eggplant-flavored product: Although the tweet really issued from Durex, its content was rather tongue in cheek. The message was intended to garner the attention of customers and enlist them in the push for the creation a new condom emoji to promote safe sex, as Durex soon explained: The eggplant emoji is occasionally used as a reference to male genitalia. While this substitution may work for some sexting purposes, Durex launched a campaign in November 2015 with the hopes of creating an official safe sex condom emoji:
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