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What happens when a frozen steak company starts a Twitter battle with an astrophysicist? Major beef. In April 2021, Steak-umms was apparently angered by a tweet sent by famed astrophysicist Neil deGrasse Tyson and decided to pick a fight. The fight resulted in a major viral moment for the company. In response to a tweet where Tyson said, The good thing about Science is that it’s true, whether or not you believe in it, the company tweeted, Log off bro. They added a further clarification about why they disagreed: Tyson tweeted a response on April 14 with an article he wrote, expanding on his comments about scientific truth. He added, A four-minute read. I'm sure your followers can stop eating their Philly cheesesteak for that long. But the company was undeterred. They responded: Steak-umms then added an obligatory thread, stating they were a brand selling products (https://steakumm.com check it out) so everything we do is based in self interest to grow our business. They also tweeted about the importance of science communicators: Given that these interactions took place on their verified Twitter accounts, we rate this claim as True.
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