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  • 2019-01-30 (xsd:date)
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  • Is #BellLetsTalk a Legitimate Fundraising Effort for Mental Health? (en)
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  • Many social media users have grown weary of posts that simply seem too good to be true, ones that promise financial rewards to themselves or worthy causes in exchange for simple interactions such as liking or sharing posts. This weariness comes with good reason: We've tracked countless of scams and hoaxes promising money (or other rewards) in exchange for tweets, likes, shares, or mentions. So when the hashtag #BellLetsTalk began to trend on Twitter on the morning of 30 January 2019, along with the promise that the telecommunications company Bell Canada would donate 5 cents for every tweet using the hashtag, it wasn't surprising to see some social media users were skeptical of the fundraising effort. One reader wrote to us to say: This is making its way around Facebook. 'please send this to all ur friends $0.05 will be donated for every send. Bell let’s talk.' Real or fake way to gather info? Thank you for your help. Bell Canada held their first Bell Let's Talk Day in 2011 in an effort to raise both money and awareness for mental health issues. In general, on Bell Let's Talk Day the company promises to donate 5 cents for various social media interactions, including tweeting with the hashtag #bellletstalk, viewing the official Bell Let's Talk video, or (if you're a Bell Wireless customer) simply sending a text message: Here's the official list of the ways that the public can help raise money and awareness for mental health with Bell Canada: At the end of Bell Let's Talk Day in 2018, the company reported it had committed nearly $7 million to mental health initiatives. Since the first event in 2011, Bell Let's Talk Day has generated more than 850,000,000 interactions and has triggered close to $100 million in donations: According to the company, the funds generated during Bell Let's Talk Day are used to provide grants to various projects and organizations that improve access to mental health care, such as the Strongest Families Institute, Bear Clan Patrol, and the St. Stephen’s Community House. Here's the official video for Bell Let's Talk Day: (en)
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