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In late January 2016, Facebook users began sharing a post that promised a $200 coupon for the Wegmans supermarket chain to users who completed a short series of steps. In July 2019, social media users began encountering a similar offer for an $80 coupon: The embedded links in those posts pointed to a URL not associated with Wegmans. Users who attempted to complete the steps and claim the coupon were directed to a page that resembled content hosted on Facebook, but its URL didn't match the social network's. The landing page was familiar to all who had encountered similar scams in the past: Wegmans' official Facebook page warned customers about the coupon scam: A Better Business Bureau article provided shoppers tips about avoiding survey and coupon scams operating in that fashion:
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