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In March 2017, third-party pages heralded Dairy Queen's free cone day, leaving some users confused as to whether the promotion was legitimate or a form of like-farming. Popular versions of the rumor were often shared without links to Dairy Queen's web site or social media pages, social media behavior which often signals a promotion or freebie is a hoax: Although the rumor frequently spread through word of mouth, Dairy Queen confirmed it is real, not a phantom giveaway (as other purported chain restaurant promotions have been in the past): Dairy Queen's 20 March 2017 free cone day is real, but not all locations are participating in the giveaway. Dairy Queen representatives advised those interested in claiming a complimentary cone to check in first with nearby locations and confirm participation before visiting.
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