média-mix
broad match: cl 4.6.06
type: Label

media-mix
broad match: cl 4.6.06
type: Label

Media-Mix
broad match: cl 4.6.06
type: Label

comparaison inter-médias
broad match: cl 4.6.06
type: Label

intermedia comparison
broad match: cl 4.6.06
type: Label

Intermediavergleich
broad match: cl 4.6.06
type: Label

planification des médias
broad match: cl 4.6.06
type: Label

media planning
broad match: cl 4.6.06
type: Label

Mediaplanung
broad match: cl 4.6.06
type: Label

Thesaurus for the Social Sciences (TheSoz)
type: ConceptScheme

Mediaplanung
broad match: cl 4.6.06
broad match: http://zbw.eu/stw/descriptor/12766-3
broader: Marketing
history note: validSince: 1996
alternative label: média-mix @fr
alternative label: media-mix @en
alternative label: Media-Mix
alternative label: comparaison inter-médias @fr
alternative label: Intermediavergleich
alternative label: intermedia comparison @en
type: Concept
preferred label: media planning @en
preferred label: planification des médias @fr
in scheme: Thesaurus for the Social Sciences (TheSoz)
pref label: Mediaplanung
pref label: media planning
pref label: planification des médias
alt label: Intermediavergleich
alt label: intermedia comparison
alt label: comparaison inter-médias
alt label: Media-Mix
alt label: media-mix
alt label: média-mix

Marketing
preferred label: маркетинг @ru
preferred label: marketing @fr
type: Concept
narrower: Mediaplanung