Marketing
type: Concept
narrower: Mediaplanung
preferred label: маркетинг @ru
preferred label: marketing @fr

Mediaplanung
type: Concept
alternative label: média-mix @fr
alternative label: media-mix @en
alternative label: Media-Mix
alternative label: comparaison inter-médias @fr
alternative label: Intermediavergleich
alternative label: intermedia comparison @en
broad match: cl 4.6.06
broad match: http://zbw.eu/stw/descriptor/12766-3
broader: Marketing
history note: validSince: 1996
in scheme: Thesaurus for the Social Sciences (TheSoz)
preferred label: media planning @en
preferred label: planification des médias @fr
alt label: Intermediavergleich
alt label: intermedia comparison
alt label: comparaison inter-médias
alt label: Media-Mix
alt label: media-mix
alt label: média-mix
pref label: Mediaplanung
pref label: media planning
pref label: planification des médias

Thesaurus for the Social Sciences (TheSoz)
type: ConceptScheme

Mediaplanung
type: Label
broad match: cl 4.6.06

media planning
type: Label
broad match: cl 4.6.06

planification des médias
type: Label
broad match: cl 4.6.06

Intermediavergleich
type: Label
broad match: cl 4.6.06

intermedia comparison
type: Label
broad match: cl 4.6.06

comparaison inter-médias
type: Label
broad match: cl 4.6.06

Media-Mix
type: Label
broad match: cl 4.6.06

media-mix
type: Label
broad match: cl 4.6.06

média-mix
type: Label
broad match: cl 4.6.06